Executive  Coach - career strategising | branding | media marketing  | networking

  • Authored 'Personal Branding, Cutting Through the Clutter' - published in the Australian.
  • Dip. Small Business Management; Cert IV TAA; OPQ; Birkman International; NLP; Leader as Coach
  • BEd Adult & Workplace Education (AWE) (Hons)
  • Owner/Director JET Training - freelance training. Grew business from zero to $100k within 3 years
  • Facilitated Cert IV, Dip and corporate subjects to 1,500+ students with 100% competency success
  • Educating candidates on Social Media as a key element of effective personal branding strategies
  • Endorsed by candidates, clients and co-workers for passion, enthusiasm, expertise & professionalism
  • Supervised 30+ staff, 15 franchise operations,10 career management experts.
  • Delivered Job Search Strategy sessions to Mates4Mates on behalf of Right Management.

CAREER Summary

Jane  Telford
"The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't Settle." - S. Jobs
Whether looking to enhance your current job or transitioning to the next, I help you develop future-focused career management and personal branding strategies to drive career success.

Current job? I help you design and implement goal-driven career plans to maximise your success. I also support your company during change, and I'm there during restructures to ensure a dignified exit.

Transitioning?  Hey! I've been there, yet landed the job of my dreams thanks to the coaching, tools, and strategies I now deliver - fuelling you with the confidence to get out there, beat the competition and land that next gig.

The hard stuff I help with:

  • Future-focused career strategies to maximise success
  • Cutting-edge resumes/websites to articulate your uniqueness
  • Social media personal branding to attract prospects
  • Job search/networking campaigns to find opportunities
  • Finely tuned interviewing and salary negotiation skills to land.

And the soft:

A sounding board, devil's advocate, connector, coach and confidante throughout the journey.

Credentials? Over 11,000 people coached to date - from Govt, NFP, defence, law, mining, oil & gas, manufacturing, pharmaceutical, telecommunications, banking and finance - and I never tire from the thrill of seeing you find your career bliss!

Oh! And when I'm not working on your career, I'm nurturing my own through travel and lifestyle blogging to hone my wordsmith skills.

    Career Strategising | Personal Branding |  Media Marketing | Campaigning

Career timeline

  1. -
    Career Development | Management | Transition , Right Management

    Currently leading a team of 14 in the delivery of talent and career management initiatives to local industry clients. 

    Coached 11,100+ individuals to successfully develop and implement robust job search marketing strategies and land new positions, with candidate satisfaction rating average 4.5+:5.

    Mentored a team of 12 in the delivery of 15+ career development and transition initiatives resulting in a 36% service response rate against a 30% benchmark and 4.53 candidate satisfaction score against a 4.2 benchmark.

    Achieved 20% lift in candidate satisfaction by researching global best practice, rebuilding eight transition webinar decks, running sheets and descriptors and coaching 12 facilitators in delivery.

    Researched, developed, secured state champions then implemented a Social Media Advanced Branding Strategy program that actively contributed to the company’s leading-edge in solutions delivery.  

    Represented the Asia Pacific region in the design of a visual model and a universally consistent language describing the company’s transition services. Outcomes since adopted and model adapted for global consistency.  

    Led 15+ local workforce reductions and delivered change management, redeployment and retrenchment solutions for clients in banking, mining, pharmaceutical and industrial, with a 90%+ take-up rate.

    Delivered 360-degree feedback then coached 20 middle management employees to implement personal strategies that successfully addressed the amalgamation of three Government teams into one.

    • Managed the logistics and delivery of transition services for over 300 individuals impacted by large banking restructure and off-shoring exercise, with 100% success and zero interruption to business.

  2. -
    Owner | Director | Consultant | Facilitator, JETTraining Pty Ltd

    Consulted, contracted created, facilitated and evaluated learning and development and career management solutions on behalf of corporate entities and Registered Training Organisations (RTOs).

    Delivered 10+ Certificate IV and Diploma subjects in group settings and one on one on for 3 RTOs, tailoring content to meet specific needs of 1,500+ individuals, with 100% competency success.

    Coached 60+ local council employees on Leadership Development, Project Management, Organizational Capability, Advanced Negotiation and Proposal Development with consistently positive client feedback.  

    • Delivered 6 Self-Management workshops to 80+ Department of Justice and Attorney at Law that equipped employees with action plans to successfully perform in challenging environments.

    Facilitated 32 industry-tailored selling skills programs to over 2,500 sales staff within a tight 2-month time frame, directly contributing to a banking institute’s 100% sales accreditation success.

    Equipped 12 Resort leaders with Project Management skills to successfully integrate 9 new ‘lifestyle’ apartments with existing facilities, with zero business disruption.

    Facilitated 24 ‘Career Power’ programs for coaches and teams that actively equipped 400+ employees with goal-driven development strategies that successfully contributed to a bank’s succession planning strategy.

    Created and delivered 5 team building and customer care workshops for a duty-free food franchise that lifted sales by 6% and led to a 5% reduction in staff turnover despite a severe downturn in air traffic.

  3. -
    Learning & Development Leader | Facilitator , Mayne Pharma - Terry White Group

    Led a team of specialists in the design and delivery of a professional development curriculum for over 700 pharmacists, managers and front-line staff.

    Analysed needs in consultation with key stakeholders, designed a curriculum and developed 15+ L&D programs that successfully provided measurably consistent franchise management and service standards across all 95 sites.

    Custom designed in partnership with Monash University Australian Centre for Retail Studies (ACRS) a tertiary accredited financial management program which met industry-specific needs and reported EBIT increases of up to 3%.

    Liaised with industry experts and designed a 'fast track' Pharmacist Graduate professional development program including eight Business Development 'flexible learning' modules, directly contributing to 98% retention and enhanced 'preferred employer' status.

    Presented at four national conferences to 300+ Franchise owners, managers and staff on potential bottom-line benefits of developing staff capability, leading to 96% training take up.

    Organised and hosted quarterly evening seminars that improved product knowledge of 1,500+ staff by negotiating with industry personnel to deliver short effective sessions, resulting in 35%+ increases in product sales.

    Authored a unique Business Management program that provided cosmeticians with the tools to drive cosmetic and fragrance houses on behalf of Pharmacists, the results adding up to 2.5% to bottom-line results.

Proudest MOMENTS

Candidate smiles when their well crafted career strategies deliver satisfying outcomes.


  • Career Management Expert
    right management
  • Business Owner | Director
    JETTraining Pty Ltd
  • L&D Specialist
    Mayne Pharma - TWC Group

Education Highlights

  • BEd AWE (Adult and Workplace Education) (Hons)
    Queensland University of Technology
  • Dip Small Business Management
  • Cert IV Training & Assessment
    MW train
  • Birkman International Global Trainer Accredited
  • OPQ Accredited
  • NLP Practitioner Accredited
  • Performance Coaching Accredited
    osa group


  • World Vision


    writing a 'best seller' page BY PAGE


  • 600+
  • 9900
  • 700+


  • leadership management
  • Management Development
  • Career Management
  • Career Development
  • Succession Planning
  • Change Management
  • Organizational Development
  • Culture Change
  • Executive Coaching
  • Career Transitioning

Questions & Answers

What do you like most about being a Career Management Expert?

The delight on my client's faces as they emerge from the emotional fallout of redundancy armed with effective job search strategies, a renewed sense of purpose, poised, confident and ready to embrace their new dream job.
Why did you choose this career path?

While undertaking Right Management's transition services, the career stock-take stopped me in my tracks. Developing staff capability to drive bottom line results was one thing; helping people develop and manage rewarding and personally satisfying careers, quite another. If we're passionate about what we do, bottom line results follow.
Stand out expertise?
Social Media branding in all its forms. My speciality lies in helping our candidates curate a strategic personal branding message that secures them a competitive edge in a challenging market place. 
What else do you enjoy doing?
I also enjoy helping companies and individuals create talent strategies for career management that improve business agility and performance, then delivering solutions that address the entire workforce life-cycle.
A few recommendations:
Gary Gibson J.P. (Qual.) Board Member at Court Network Board of Directors UQ

Jane is the “go-to” person for career transitioning and personal branding. She is a true professional in every sense of the word. She has honed her career management skill set over many years and is very tech-savvy and knows exactly how to present yourself in the best possible light to a prospective employer.

She has made it her business to keep abreast of the latest developments in the career planning and strategizing arena and combines that extensive industry knowledge with her passion for social media to offer a very potent combination to anyone seeking assistance in marketing themselves to a prospective employer. Jane would make a valuable member of any team and I would have no hesitation in recommending her for any position to which she chooses to aspire.

Lyn Traill: Experienced facilitator, highly intuitive - successful corporate and business coach

Jane 's sparkling personality engages easily with all levels of her personal and business world. She is thoroughly organised and her focus is amazing. She also adapts easily to suit client needs using her considerable wealth of knowledge and experience. I really enjoyed our moments of co-facilitation where humour was: of paramount importance for both of us!

Nick Smith: Intelligence Analyst | Integrity | Professional

Thank-you Jane for your facilitation of the workshop at Mates4Mates. Your ongoing guidance and support is greatly appreciated. I personally learned a lot through your workshop and I now have the tools to go forward in a new career.


  • Looking to 'Future Proof' yourself? Tips on the blog!
    Looking to 'Future Proof' yourself? Tips on the blog!
  • Resume Self-Sufficiency'?Tips on the blog!
    Resume Self-Sufficiency'?Tips on the blog!
  • Streamlining your life? Hints on the blog!
    Streamlining your life? Hints on the blog!
  • Aiming for a kick-butt career? Hints on the blog!
    Aiming for a kick-butt career? Hints on the blog!

Video inspiration


Cover Letters? Really?

Hi, there lovely readers! An avid reader who confessed to enjoying the blog's job-related hints (thank you!) recently asked 'Does anyone bother to read cover letters these days? You've not addressed them in your career management and job search posts, girl?' Well then, read on!

As a career consultant always researching global best practice, I've identified that the biggest mistake many job hunters can make is to skip a cover letter when sending off a resume in response to an application....


Brisbane - Queensland - Australia

call me for